Job description
We are looking for an experienced Channel Sales Manager to drive channel partner development, expand market reach, build strong dealer relationships, and achieve sales targets for solar and energy storage solutions.
Your Responsibilities
- Experience in solar, inverters, batteries/UPS, home electrical, consumer durables or similar channel-led businesses.
- A track record of appointing and growing dealers, distributors or franchisees in tier II, III and IV markets.
- Having taken a new product or brand into a new territory.
- You know UP & Bihar well, and existing dealer or distributor relationships are a big plus.
- You build simple SOPs, partner models and processes that can scale.
- You negotiate fairly, build lasting relationships and close with confidence.
- You understand partner ROI, margins, credit and top-line and bottom-line ownership.
- You are comfortable with MS Excel and MIS reporting, and fluent in Hindi and English.
- You are self-driven and entrepreneurial, and you enjoy being on the road.
Your Requirements
Your Skills
- Strong problem-solving skills
- Communication skills
- stakeholder management skills
Your Qualifications
- Graduate (B.E./B.Tech preferred). An MBA in Sales or Marketing is a welcome plus
- 8-12 years in channel, distribution or franchise sales, including at least 3-5 years in a regional or state-level role.
- Strong experience in engineering leadership, product development, and technical project execution.
- Strong problem-solving,, and stakeholder management.
About this role
About Ornate Solar
Company Overview
Ornate Solar, a Future Energy Solutions initiative of the Hans Air – Rama Motors Group
New Delhi, India
2015
Approximately 100 employees (source: rocketreach.co). Revenue of $5.6 million in FY 2025 (source: rocketreach.co).
What They Do
Ornate Solar focuses exclusively on solar energy technologies, specializing in designing, developing, and delivering innovative solutions that go beyond traditional installations. Their product offerings include solar panels, inverters, and accessories, as well as unique systems like the patented Ornate InRoof, which integrates solar panels directly into the roofing of industrial sheds and commercial buildings. This innovative design not only enhances aesthetic appeal but also improves efficiency by reducing thermal conductivity and ensuring rainproof functionality (source: ornatesolar.com). The company collaborates with reputable brands such as Canadian Solar and RenewSys, providing a range of products including Enphase microinverters and SolarEdge inverters with power optimizers, catering to residential, commercial, and industrial customers across India.
Projects & Track Record
Ornate Solar has successfully delivered over 820 MW of solar capacity through its extensive network of 26+ warehouses across India. Their portfolio enables deployments exceeding 750 MW, showcasing their capability in the solar energy sector. While specific named projects with individual capacities or locations are not detailed in available records, the company is actively expanding its InRoof solutions in partnership with APL Apollo Group, which is recognized as India’s largest steel pipes and tubes manufacturer (source: ornateinroof.com). This collaboration aims to transform industrial and commercial roofing, further solidifying Ornate Solar's position in the market.
Recent Developments
In the past two years, Ornate Solar has highlighted significant developments in India's solar power landscape, including a remarkable increase of 18 GW in solar capacity during the first half of 2025, marking a 31% year-over-year growth. They have also promoted Building-Integrated Photovoltaics (BIPV) for smart cities and noted the installation of India’s first removable solar panels between railway tracks in Varanasi, a project executed by Banaras Locomotive Works (source: ornatesolar.com). Despite these industry advancements, no major contracts, acquisitions, or funding rounds have been documented for Ornate Solar, as the company operates as a bootstrapped clean tech firm relying on group backing without public fundraising efforts.
Working There
Ornate Solar offers a variety of roles across different departments, including operations, project management, sales, finance, design, and client relations. Key positions include Chief Operating Officer, Project Manager, Regional Sales Manager, and Graphic Designer, with most opportunities based in their New Delhi offices at Okhla Phase 2 and Connaught Place. The company culture emphasizes integrity, customer satisfaction, and team inspiration, fostering a collaborative environment underpinned by their #BetterTogether ethos (source: ornatesolar.com). While specific employee benefits are not publicly documented, the company’s commitment to innovation and integrity is evident in their operational practices.