Senior Digital Marketing Specialist

Job Description

The Senior Digital Marketing Specialist plays a key role in supporting the execution of Silfab Solar's digital marketing strategy by bringing campaigns to life across social media, paid channels, and the web. This role bridges creative development and performance, supporting the translation of brand strategy into high-impact, data-driven digital initiatives.

This individual is responsible for developing and producing digital-first content, including social media assets, short-form video, and campaign creative, while also supporting copywriting and content planning. In addition to content execution, the role owns key aspects of digital performance, including SEO support, campaign analytics, and reporting, turning data into actionable insights that inform ongoing optimization.

Working closely with the Brand Manager, Marketing Coordinator, and cross-functional teams, this role ensures all digital efforts are aligned, on-brand, and contributing to overall marketing and business objectives.

Essential Duties and Responsibilities

Campaign Support & Execution

• Support the Brand Manager in translating marketing strategy into actionable digital campaigns
• Provide input on creative direction, messaging clarity, and ways to elevate campaign performance
• Support the management of timelines, deliverables, and day-to-day execution of digital initiatives
• Partner with the marketing team to support campaign planning and rollout, ensuring cross-channel alignment and strong visual storytelling

Content Development & Creative Execution

• Develop and design digital-first content across social media, paid campaigns, creative assets for web, digital signage, carousels, and video
• Draft creative briefs for campaigns and content initiatives
• Develop and support the marketing team with copywriting, including short-form messaging for social posts, email copy, web content updates, event messaging, and internal communications.
• Maintain brand integrity across all deliverables through consistent typography, layout standards, and attention to detail
• Build and maintain organized asset libraries, templates, and design systems to improve efficiency and consistency

SEO, Analytics & Reporting

• Conduct keyword research and support ongoing SEO initiatives, including on-page optimization and content recommendations
• Monitor performance and identify opportunities to improve reach, engagement, and conversion
• Track and analyze performance across digital channels using tools such as Google Analytics and social media platforms
• Develop clear, visually engaging reports to communicate performance insights to internal stakeholders
• Use data to inform recommendations and optimize future campaigns

Other

• Ability to occasionally travel and attend trade shows/events as required.

Qualifications

Skills

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop; After Effects / Premiere Pro is a strong asset).
• Advanced proficiency in Microsoft Office programs (PowerPoint, Word, Excel, etc. is a strong asset.
• Strong understanding of layout, typography, composition, and brand consistency, with the ability to apply brand guidelines across all creative assets.
• Ability to write and interpret creative briefs and translate them into high-impact assets aligned with campaign goals.
• Ability to translate technical or product-based information into clear, engaging visuals and content
• Ability to manage multiple requests while balancing quality, accuracy, and deadlines.
• An analytical mindset with the ability to interpret and present data clearly
• Strong written communication skills, including light copywriting/editing for headlines, captions, short-form email/web copy.
• Strong organization and time management skills, with the ability to prioritize requests, manage revisions, and deliver efficiently.
• Strong collaboration skills, including the ability to take direction, incorporate constructive feedback, and iterate quickly in a cross-functional team environment.
• Strong file management discipline (naming conventions, version control, asset libraries)
• Detail-oriented, quality-driven, proactive, adaptable, and comfortable in a fast-paced environment.

Traits

• Professional and reliable, with a positive, can-do attitude
• Collaborative team player who communicates clearly and works effectively across departments
• Comfortable in a fast-paced environment with shifting priorities
• Proactive and adaptable, able to shift priorities based on business needs

Education and/or Experience

• Bachelor's degree in Graphic Design, Marketing, Advertising, Communications, or related field, or equivalent combination of education and experience.
• 3-5+ years of experience in digital marketing, social media, or content-focused roles
• Experience managing social media accounts for a brand (B2B or technical industry experience preferred)
• Foundational Knowledge of SEO best practices and implementing SEO
• Hands-on experience with paid media platforms (LinkedIn, Meta, Google Ads)
• Minimum 3 years of experience with analytics and reporting tools (i.e., Google Analytics, Sprout Social, or similar)
• Must be able to provide a portfolio showcasing a range of design work, including examples of brand, and marketing assets

Additional Information

Compensation and Benefits

• Competitive Market Wages
• Paid Time Off (vacation, sick, and holiday)
• 401(k) Retirement Plan
• Medical/Dental/Vision Insurance Plans
• Health Savings Account option
• Supplemental/Voluntary Insurance Plans
• Employee Assistance Program
• Tuition Reimbursement Program
• Home office and flexible working schedule