SMA Solar

Industry Lead PV (Kassel Hybrid, DE) (Sales-Manager/in)

Join SMA Solar Technology AG in Kassel as Industry Lead PV. Drive market and portfolio strategies for photovoltaic solutions, collaborate across teams, and represent the company with key customers. Benefit from a dynamic role in renewable energy with opportunities to shape product development and pricing strategies.
SMA Solar
SMA Solar
Kassel, Germany Hybrid Full time UTC+02:00

SMA Solar

Company Overview

SMA Solar Technology AG

Kassel, Germany

1981

Approximately 4,300 employees (as of December 31, 2024) (source: linkedin.com). Revenue of €1,530 million in the fiscal year 2024 (source: sma.de).

What They Do

SMA specializes in the technology of photovoltaic systems and inverters that convert direct current (DC) from solar panels into alternating current (AC) for grid feeding or direct use. In addition to traditional solar inverters, the company has diversified its portfolio and now also offers battery inverters, energy management systems, electric vehicle charging solutions, and comprehensive digital energy services (source: sma.de). The product range includes string inverters for residential and small commercial applications, as well as central inverters and medium-voltage products for larger installations. SMA also provides energy storage solutions, including battery inverters for high-voltage batteries suitable for both grid-connected and off-grid applications (source: sma.de).

Projects & Track Record

SMA America has achieved significant milestones that demonstrate the company's track record in large implementations. The subsidiary has produced a total of 13.6 GW of energy through central inverters and nearly 6 GW through residential and commercial string inverters, with an additional 4.5 GW in service contracts for operation and maintenance in its portfolio (source: sma.de). In 2023, SMA achieved inverter performance of 20.5 GW, reflecting substantial growth in project execution capacity compared to 12.2 GW in 2022 (source: sma.de).

Recent Developments

SMA closed the fiscal year 2023 with a revenue of €1.904 billion and a net profit of €225.7 million, representing a significant increase compared to €55.8 million in 2022 (source: sma.de). For 2024, SMA announced a revenue forecast between €1.950 million and €2.220 million, as well as an EBITDA between €220 million and €290 million (source: sma.de). The company has also initiated a group-wide transformation and restructuring program to respond to changing market conditions (source: sma.de).

Working at SMA

SMA employs professionals in various fields, including research and development, engineering, software development, operations, sales, and customer service. The main office in Niestetal, Germany, serves as a central employment hub, while the company also maintains significant operations in its 20 international subsidiaries (source: sma.de). SMA has been recognized as an attractive employer, ranking 5th among the best workplaces in Germany in the category of "Companies with 501 to 5,000 employees" (source: sma.de).


Last updated on Jun 30, 2026 | Report an issue

Job Description

In this role as Industry Lead PV in the team of Hariram Prabhakaran, you lead the market, portfolio, and competitiveness strategy for the photovoltaic industry segment and drive long-term business success. Your Mission - what you will do

  • Strategy Development: Develop go-to-market and competitive strategies and ensure alignment with Product Management, Sales, Marketing, and regional stakeholders
  • Market & Competitive Insights: Continuously monitor trends in technology, business models, customer needs, competitors, and regulations
  • Portfolio & Business Development: Evaluate portfolio initiatives as EPIC owner, drive product and feature development, and design new business models
  • Pricing & Competitiveness: Define strategic pricing for the segment and implement measures to enhance competitiveness across the value chain
  • Customer & Market Representation: Represent the portfolio at customer meetings and events, supporting key accounts with technical and commercial expertise

Your Profile - what you bring

  • Degree in Industrial Engineering, Electrical Engineering, Computer Science, or a similar technical field
  • Several years of experience in product or project management of technical systems, ideally with leadership experience in an agile environment
  • Solid understanding of portfolio/product management and financial control
  • Understanding of renewable power plant market mechanisms
  • Excellent German and English skills, strategic mindset, and strong decision-making ability

Ready for your next career move?

We look forward to receiving your application!

Interested in this position but don't meet every requirement? We'd still love to hear from you - please send us your cover letter and resume!

Your recruiting contact:
Hannah Willing | SMA Solar Technology AG

∗ SMA is committed to equal opportunity and diversity - regardless of gender, age, origin, religion, disability, or sexual orientation.

Apply now

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About the role

June 30, 2026

July 4, 2026

Full time

Hybrid

Company

Solar Energy

SMA Solar

sma.de

  •  Kassel, Germany

Several years of experience in product or project management

UTC+02:00