Marketing & Communications Manager

Summary of Position

As the Manager of Marketing and Communications at Silfab Solar, you will be a key contributor to the strategic development and execution of the company's marketing initiatives. You will play a vital role in enhancing the brand presence, promoting our sustainable energy solutions, and effectively communicating our mission to diverse stakeholders. This position requires a creative and strategic thinker with a passion for sustainability and the ability to drive impactful marketing campaigns.

Essential Duties and Responsibilities

• Develop and implement comprehensive marketing and communication strategies to promote Silfab Solar's brand and products.
• Create and oversee the execution of integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.
• Collaborate with cross-functional teams to gather insights and develop marketing collateral that effectively communicates the benefits of Silfab Solar's sustainable energy solutions.
• Manage the company's online presence, including the website and social media platforms, ensuring content is current, engaging, and aligned with brand messaging.
• Conduct market research to stay informed about industry trends, customer needs, and competitor activities.
• Oversee the creation of marketing materials, including brochures, presentations, and other promotional materials.
• Build and maintain relationships with external partners, vendors, and media outlets.
• Measure and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the executive team.
• Ensure brand consistency across all communication channels and materials.
• Stay informed about industry regulations and compliance requirements related to marketing communications.

Qualifications

Skills

• Demonstrable knowledge and skills of digital marketing and analytical tools to pull, analyze, and summarize marketing and engagement data to evaluate performance and inform future campaigns.
• Strong organizational skills, with the ability to prioritize and handle multiple tasks with attention to detail.
• Exceptional customer service skills.

Traits

• Outstanding verbal and written communication skills through a variety of channels. Must be capable of communicating with various stakeholders, including executive and C-level.

Education and/or Experience

• Bachelor's degree in Business, Marketing, or Digital Marketing, or equivalent work experience. Advance degree preferred.
• Minimum 4 years' related experience in digital media or marketing.
• Minimum 2 years' creating and executing digital content (for web and social media channels).
• Experience with digital marketing and analytical tools
• Proficiency in Microsoft Office Suite

Preferred

• Proficiency with Adobe Photoshop, InDesign, and Illustrator.
• Proficiency with Microsoft CRM or Salesforce.
• Proficiency with graphic design

Additional Information

Compensation and Benefits

• Competitive Market Wages
• Paid Time Off (vacation, sick, and holiday)
• 401(k) Retirement Plan
• Employee Assistance Program
• Medical/Dental/Vision Insurance Plans
• Health Savings Account option
• Supplemental/Voluntary Insurance Plans
• Employee Assistance Program
• Tuition Reimbursement Program
• Employee Recognition Programs
• Employee PV Panel Purchase Program

Additional Information

Silfab Solar is an Equal Opportunity Employer and is committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Any information provided during the application process will be maintained in accordance with applicable privacy laws and Equal Employment Opportunity (EEO) requirements.