Marketing & Communications Fellow

If you’re passionate about public transportation and persuading others to go car-free then this may be an opportunity for you!

Position Overview & Description

The Capitol Corridor Marketing and Communications Fellow will have the opportunity to work on a variety of projects that support the development and assessment of integrated marketing, communications, and customer experiences strategies, to support ridership growth on the Capitol Corridor. The Marketing and Communications Fellow will work alongside Capitol Corridor marketing and communications team members, as well as cross-functional transportation service, planning, mechanical, and administrative management staff. This role offers the chance to explore strategies for enhancing rider experience, increasing ridership, and promoting sustainability. You'll learn about community engagement, using digital media to reach diverse audiences, and creating campaigns that highlight public transportation benefits. Additionally, you'll gain skills in oral and written communication, managing public perceptions, and analyzing ridership trends. Persuading behavior change is critical in this field, as you'll be encouraging people to choose public transit over other modes of transportation. This field is perfect for those interested in innovative marketing solutions and impactful communication strategies. This is a hybrid role with 2 days per week remote and 3 days per week in-person. Some evening and weekend hours may be needed, for event planning, content creation, or other activities, but they would be planned.

Responsibilities

• Update and maintain Capitol Corridor’s social media presence, including daily monitoring, posting, managing content calendar, and providing input on content
• Develop content for social media channels, news articles, blogs, and newsletters featuring destination content, service updates, promotional offers, etc.
• Provide graphic design support through the creation of digital and print marketing materials
• Update and maintain digital media library, inventory of promotional items
• Facilitate in-person and online customer engagement activities (events, online webinars, contests, etc.), and media event support
• Provide partnership activation support through the execution of digital and print promotional materials and activities
• Update the organization's website using WordPress with current events, relevant news, etc., in addition to reviewing the website for errors, broken links, etc.
• Conduct market research and provide data analysis and reporting to assess campaigns, programs, and strategies

Desired Qualifications

• Strong writing skills
• Some experience creating content for social media, websites
• Interest in promotional partnership development
• Interest and willingness to travel and explore where Capitol Corridor serves
• Interest in customer engagement both direct and indirect (customer comments, in-person events, improving customer experience)
• Excel skills and quantitative skills to create or review marketing analytics reports

We encourage anyone who is interested in this position and who meets some of the qualifications to apply, even if they do not meet all of them. We recognize that a unique perspective and background can enhance a role when many, if not all, of the listed qualifications are met.

If you would need to relocate for this position, please note that you need to be in the state you are relocating to no less than 10 business days before the start of the fellowship.

Benefits

• End-of-program financial award.
• Healthcare coverage with 100% of healthcare insurance premiums covered by the employer.
• Access to a national Member Assistance Program, which includes financial and legal assistance, medical advocacy, and counseling services.
• Professional and Personal Development Training
• ​Career-readiness training in interview preparation, salary negotiation, and developing a professional resume and cover letter.
• Attending panels, workshops, and presentations by climate resilience industry professionals.
• Professional networking opportunities.