Responsable Marque et Contenu (CDD 12 mois)

Job Description

At OVO, we understand that a one size fits all approach doesn't work for everyone. That's why we created the OVO Way of Flexibility.

All our roles are hub based (Bristol, Glasgow or London), providing a dedicated space for collaboration, connection and teamwork. You'll also have the flexibility to work from home.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you'll be joining plays a gigantic role in making that happen. Here's how:

We're on a mission to get to zero carbon living. To get there, we need a brand that people trust, understand, and believe in - especially as we bring new products to market.

This role in a nutshell

As our brand and content manager you'll be at the heart of shaping how OVO shows up. You'll lead on the brand strategy for new product launches, keep our brand consistent across every touchpoint, and make sure we keep things tight to our brand platform.

This is a role for someone who's comfortable in a strategy workshop through to a creative briefing. Someone who can turn insight into positioning and positioning into something that the business really understands.

Your key outcomes will be

Brand strategy and positioning

• Build compelling brand positioning statements and reasons to believe for new OVO products and propositions
• Work closely with our in-house studio to develop messaging frameworks that give teams a clear, consistent way to talk about our products - from the first brief to the final asset. You'll make sure that teams across the business can refer to and apply with confidence.
• Define what makes each product or proposition distinctive - and make sure that comes through in everything we do
• Work closely with our marketing, CRM and social teams to make sure that products stay close to the positioning, brand and our tone of voice

Brand guidelines and quality governance

• Act as a brand guardian across the business - reviewing work, flagging inconsistencies, and making sure everything we put out meets the bar
• Bring an impeccable eye for detail and strong copy editing and reviewing skills to every piece of work that crosses your desk
• Partner with design, content, and product teams to embed brand standards into day-to-day ways of working

Stakeholder management

• Work closely with product, marketing, comms, and commercial teams to make sure brand thinking is embedded early - not bolted on at the end
• Build strong, trusted relationships across the business, helping teams take their work from good to great
• Present brand strategy and rationale clearly to senior stakeholders
• Influence and brand authority - bringing people along on the brand journey, helping them to realise that brand is there to help, not hinder
• Delivering brand training and onboarding sessions to different teams

AI and brand

• Champion the use of AI tools to help OVO stay on brand at scale - from reviewing copy and assets to supporting teams working at speed
• Help establish AI as a practical, everyday tool that supports brand consistency across the business
• Work with relevant teams to identify where AI can strengthen brand governance without compromising quality or creative judgment
• Explore ways that we can bring together more skills, gems and workflows that implement AI across the business, helping to create on brand content

You'll be a successful Brand and Content Manager here at OVO if you...

You'll have 5 to 8 years of experience in brand management or brand strategy, either brand or client side.

You're someone who

• Can hit the ground running - picking up established frameworks and processes quickly, and applying them at speed to reviews, projects, and briefs
• Thrives in building real, strong relationships with different people across the entire business.
• Can advocate for the brand in every instance, negotiate with stakeholders- understanding their point of view, but come to a place that doesn't detract from the brand
• Has built brand positioning and reasons to believe from scratch, not just maintained what's already there
• Can write and present a brand strategy clearly - from product teams to creative teams
• Cares about brand consistency without but understands the need to be flexible
• Thrives in a fast-moving environment where priorities shift and ambiguity is part of the job

Let's talk about what's in it for you

We'll pay you between £56000 and £65000, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You'll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO...and there's flex pay. We'll give you 9% Flex Pay on top of your salary - 4% of this is auto enrolled into your pension, and the remaining 5% is yours to do what you like with. You can use this to buy from our extensive range of flexible benefits, including our green benefits which we've put at the heart of our offering, add to your pension or even take it as cash.

Here's a taster of what's on offer:

For starters, you'll get 34 days of holiday (including bank holidays).

For your health With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more

For your lifestyle With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers

For your commute Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

For your Belonging

To find better ways to support our people, we need to listen to each other's experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you.

Oh, and one last thing...

We'd be thrilled if you tick off all our boxes, yet we also believe it's just as important we tick off all of yours. And if you think you have most of what we're looking for but not every single thing, go ahead and hit apply. We'd still love to hear from you!

If you have any additional requirements, there's a space to let us know on the application form; we want to make the process as easy and comfortable for you as possible.