Kommunikationsspezialist (m/w/d)

Job Description

350's mission is to keep carbon in our atmosphere to a safe level, below 350 parts per million. We do this by mobilizing ordinary people to campaign for universal access to clean energy and an end to fossil fuels. Our campaigns are rooted in local organizing, so that while achieving measurable reductions in fossil fuel emissions we also build the power and potential of the climate movement for yet more impact to come. The values that guide and drive our work are listed here.

350.org is an equal opportunity employer. 350.org strives to be an inclusive and collaborative group of people who bring a variety of approaches to the work we do. We're committed to the principles of justice, and we try to build a safe workplace where everyone is treated fairly and enjoys working together. We value new perspectives, ideas of all sorts, and different ways of working. Diverse perspectives and experiences improve the way 350.org carries out our work - including what we decide to work on and how creatively/effectively we do that. We do our best to make staff positions accessible to all potential team members, regardless of race, national origin, ethnicity, age, disability, assigned gender, gender expression or identity, sexual orientation or identity, religion or creed, veteran status, marital or parental status, and genetic information. We also strive to include team members in communities most impacted by climate change or impacted by other kinds of environmental, social, and economic injustice.

We strongly encourage applications from non-white people, women, LGBTQIAPN+ people, Indigenous people, Quilombola people, migrants, and other groups affected by violence or oppression, or who do not see themselves represented in professional, institutional, and decision-making spaces.

About Communications Specialist, Brazil

The Communications Specialist will drive 350.org's effort to rebuild its public relevance and narrative leadership within Brazil in an era of shrinking civic space, social media volatility, and declining climate attention. The role exists to make 350's voice impossible to ignore - bold, creative, trusted and emotionally resonant. We aim to reposition 350 with Brazil audiences as a global campaigning force that inspires participation, drives cultural relevance, and grows the movement's reach and influence.

Duties and Responsibilities

Communication and Social Media

• Develop and implement media strategy, supporting the plans and outputs for 350 Brasil campaigns under the guidance of Brazil Country Manager and in collaboration with central teams when relevant
• Develop and implement a 350 Brasil social media engagement strategy aligned with campaign goals, under the guidance of Brazil Country Manager and in coordination with central Communications Team
• Identify external events and media opportunities, and plan and coordinate media and audience-focussed events and actions relevant to meeting 350 Brasil campaigns goals, increasing reach and strengthening 350's brand recognition in Brazil.
• Create local campaign narratives that connect to issues people care about, making 350 relevant to broader constituencies.
• Produce, adapt, and publish daily content (copy, images, video) across 350 Brasil social media channels
• Maintain a content calendar and coordinate with the central Communications team and other local teams
• Contribute to global storytelling and communications strategy by sharing plans, actions, case studies and achievements.

Media Opportunities and partnerships

• Identify media opportunities for 350 Brasil staff, provide spokesperson training to support a diverse range of voices speaking with authority on 350.org's campaigns
• Leverage 350 spokes people to raise 350.org's profile externally with media, allies, and funders in Brazil
• Write thought leadership pieces and social media content for the 350 Brazil team
• Cultivate and maintain Communications partnerships to strengthen our influence in relevant climate and political spaces and debates; and support the country team in building effective relationships with journalists and influencers.

New technologies and data

• Work under the support and guidance of the global Engagement team to implement and utilize new technologies including AI assisted media monitoring, audience analytics, and content generation to scale reach, responsiveness and cost efficiency.
• Work in collaboration with the global engagement team to edit and optimize content for platform-specific algorithms, accessibility, and inclusivity, harnessing AI-enabled tools for this purpose
• Work in a culture of data-driven decisions across comms. This includes tracking KPIs and targets and using data tracking and analysis to inform media strategy and identify media and social media opportunities and channels for reaching new audiences for our campaigns.

Fundraising

• Support fundraising and income growth by working with the Global Engagement and Campaigns teams to integrate comms and campaigns stories from Brazil in supporter engagement and fundraising strategies, plans and decisions; support the Individual Giving and Grants teams by providing compelling, evidence-based case for giving narratives; and support the Brazil country lead and Global Fundraising team by ensuring a steady information flow for fundraising.

Additional Responsibilities

• Produce various forms of content such as videos, press releases, op-eds, media packs, blogs and website copy and review and approve content produced by the local team, both in Brazilian Portuguese and in English
• Raise potential reputational risks to Country Lead and assist in the execution of the crisis and rapid response media strategies in Brazil, ensuring the safeguarding 350.org's reputation
  Ensure that org-wide editorial standards are applied to local content produced, keeping brand consistency and alignment with our overall organizational strategy, theory of change and justice, equity, diversity and inclusion (JEDI) principles.
• Other duties as assigned from time to time.

Required Qualifications

• At least 2-3 years of experience in communications roles including experience in designing strategies that result in increases in media share of voice and reach, social media engagement and brand awareness.
• Knowledge of digital-first and influencer ecosystems, including social listening, creator partnerships, and AI-assisted media workflows.
• Strong knowledge of the Brazilian media landscape, climate and political discourse,
• Excellent verbal and written communication skills and proficiency in English and Brazilian Portuguese (other languages are a plus)
• Knowledge of and dedication to the climate movement is a strong plus.
• Commitment to building grassroots power as a means to effective change.
• Strong understanding of intersection between racial justice and climate justice and commitment to non-extractive storytelling
• Working knowledge of the current global debates on climate change and climate justice, and a strong interest in working on these issues
• High level of accountability and ability to work independently in a remote, fast paced, highly collaborative team environment.
• Organized, detail-oriented and accurate

Desired (but not required) skills and experiences

• Previous experience with Communications in a related sector (e.g. humanitarian or development work, climate, development justice, social justice, human rights)
• Demonstrated experience working in digital-first and influencer ecosystems, including social listening, creator partnerships, and AI-assisted media workflows.
• Ability to identify reputational risks and execute manage reputational risks and lead rapid response in politically sensitive contexts
• Professional experience and competency working in an international environment and in multicultural groups.
• Passionate commitment to ending the era of fossil fuels

We value team members who

• Take initiative and are accountable for their work.
• Communicate effectively and respectfully.
• Collaborate well with others and contribute to a positive team environment.
• Adapt quickly to change and are eager to learn.
• Uphold professionalism, integrity, and ethical standards.

Location: Anywhere in Brazil

Status: Full-time (36 hours per week), Consultancy contract

Consultancy Fee: BRL 195,402 per year

Travel: May occasionally travel from time to time (domestic and international)

Work Environment: This role is home-based but may become office-based in the future. The role-holder is expected to participate in external meetings, events, and campaign activities. Their ability to maintain a healthy work/life balance in fast-paced, high-pressure working environments is expected.

Desired Start Date: April 1, 2026

If you have suggestions for us on how to do this better, we really value your input and strongly encourage you to write to us at [email protected] with the subject line 'Hiring Feedback'.