Social Media Leader - Brand Marketing (m/w/d)

Job Description

The Social Media Leader is an executive-level role who will serve as a strategic architect and influencer within NextEra Energy's Marketing & Communications function. This leader will define the vision, frameworks and priorities that guide how social media supports brand reputation, business objectives and audience engagement. Success in this role requires strong executive influence, cross-functional leadership and a rigorous, insight-driven approach to decision-making.

Key Responsibilities

• Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
• Collaborate with the Brand team to execute the company's vision across social media channels
• Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
• Influence and secure budgets to run successful social media campaigns
• Expand and optimize NextEra Energy's social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
• Guide executive thought leadership on LinkedIn and other platforms
• Oversee emergency communications and social customer service management
• Lead vendor and operations management for social media initiatives
• Integrate paid and organic efforts to maximize ROI
• Foster cross-functional collaboration on creative, optimizing content based on audience and performance data
• Develop perspectives on agent engine optimization and influencer marketing
• Ensure all campaigns and content reflect brand standards and strategic messaging
• Perform other job-related duties as assigned

Position Required Qualifications

• Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
• Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
• Demonstrated success in securing executive buy-in and resources for social media initiatives
• Experience managing and developing social media teams
• Strong understanding of social media landscape, best practices and analytics tools
• Excellent communication, leadership and relationship-building skills

Position Preferred Qualifications

• Experience in energy, utilities or regulated industries
• Experience using enterprise social media management platforms, including Sprinklr

Job Overview

The Marketing & Communications (M&C) Strategic Advisor serves as a strategic advisor and liaison between the enterprise Marketing & Communications function and assigned business units or departments. This role ensures alignment between corporate brand strategy, communications objectives, and business priorities-driving engagement, reputation, and business growth through integrated, technology-enabled communication plans and campaigns. The M&C Strategic Advisor will translate business needs and strategies into deliverables for the M&C team, coordinate the teams' responses and ensure prompt and quality product (full M&C work product, not just a single focus) to the client. The role leverages digital platforms, data analytics, and emerging technologies-such as AI-driven insights and automation tools-to deliver personalized, measurable, and high-impact communication experiences.

Job Duties & Responsibilities

• Serves as the main Marketing & Communications (M&C) advisor to business unit leaders, offering strategic guidance on communication, branding, and marketing initiatives
• Builds trusted relationships with media, agencies, influencers, and industry partners to strengthen credibility and reputation
• Develops and implement integrated M&C plans aligned with enterprise goals, leveraging digital and AI tools for targeted engagement
• Collaborates with leadership and technology teams to identify proactive communication opportunities that enhance visibility through innovation and storytelling
• Ensures marketing campaigns, content, and materials consistently reflect brand standards and strategic messaging
• Uses analytics, automation, and AI-driven insights to measure and optimize campaign performance for greater impact
• Leads internal and external communications to protect and enhance corporate reputation through media relations, executive messaging, and stakeholder engagement
• Manages communication during organizational change, including digital transformations and AI adoption, across all internal and external channels
• Coordinates with creative, digital, IT, and PR teams to deliver cohesive, cross-platform campaigns on time and within budget
• Tracks and analyze engagement metrics, presenting data-driven insights to leadership while staying ahead of emerging communication and technology trends
• Performs other job-related duties as assigned

Required Qualifications

• Education: Bachelor's Degree
• Experience: 8+ years

Preferred Qualifications

• Master's Degree

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: Florida Power & Light Company
Relocation Provided: Yes, if applicable

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to [email protected], providing your name, telephone number and the best time for us to reach you.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.