Senior PR Manager

Job Description

We have a great opportunity for an experienced, ambitious and proactive Senior PR Manager to join our Comms & Marketing team at a truly exciting time. With ambitious expansion planned for 2026 and beyond, you'll play a key role in shaping Good Energy's reputation, increasing awareness of our products and services, and strengthening trust in our brand as we grow.

Reporting to the Head of Brand & Communications, you'll lead the development and delivery of our PR strategy - securing standout coverage, building strong media relationships, and helping position Good Energy as a credible, trusted voice in renewable energy.

You'll work across our full range of services, including energy supply, solar, EV charging, battery storage, installation, and maintenance for both commercial and domestic customers, ensuring our external communications are clear, compelling, and aligned with business goals.

Working closely with senior leaders across the Marketing team and wider business, you'll help shape narratives, support product and campaign launches, lead our press office, and deliver proactive PR that drives impact.

Responsibilities

• PR strategy & planning: Lead the press office roadmap and news pipeline by delivering a consistent drumbeat of earned storytelling aligned with business goals and cross-functional marketing and communications teams.
• Media relations & coverage: Build and maintain key relationships with national, trade, and digital media to secure high-impact coverage that advances Good Energy's market positioning and growth within the evolving earned media landscape.
• Press Office & Reactive Communications: Manage reactive media inquiries and monitor industry trends to identify reputational risks and strategic PR opportunities, providing expert advice on appropriate responses.
• Campaigns, launches & storytelling: Partner with Marketing and Product teams to support campaigns and launches with strong PR plans and media outreach.
• Stakeholder management: Work closely with senior stakeholders across the business to gather insight, shape narratives and ensure consistent external messaging.
• Insights & reporting: Track PR performance and sentiment, utilizing data-driven insights to refine planning, report on key learnings, and demonstrate clear impact against business objectives.
• Reputation guardian: Help protect and strengthen Good Energy's reputation through thoughtful, well-managed communications, working with wider stakeholders in the business to reduce reputational risk.

What you'll need to succeed

We are looking for an experienced PR professional who is ready to take ownership of a busy press office in a fast-moving, regulated sector. You'll be a versatile communicator, equally comfortable navigating complex reactive issues as you are crafting long-form thought leadership that elevates our brand.

To succeed in this role, you should be a confident relationship-builder who can provide strategic counsel to senior stakeholders and translate technical energy topics into compelling narratives for a wide range of audiences. Above all, you are a collaborative, organised professional who is genuinely motivated by our mission to drive the transition to renewable energy.

Essentials

• Proven experience in a PR role, with a strong track record of delivering proactive and reactive PR activity.
• Excellent writing skills, with experience creating press releases, media materials, spokesperson messaging and thought leadership content.
• Strong media relations experience, with the ability to build and maintain relationships and secure high-quality coverage.
• A digital background - confident with using AI tools and how PR can support SEO and GEO performance
• Confidence working with senior stakeholders and supporting spokespersons with messaging and briefing.
• Ability to manage multiple priorities and deliver work quickly and accurately in a fast-paced environment.
• A proactive, organised and collaborative approach, with strong attention to detail.
• Passion for sustainability, renewable energy and communications that drive positive.

Desirables

• Previous experience in energy sector PR, covering both B2B and B2C markets

Hybrid working explained: When and where you'll be in the office

Our office is based in Chippenham, Wiltshire. For this role, we're looking for candidates who can come in to our Chippenham office, once a week based on location.

We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday.

The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.

Benefits you can rely on

Great allowances for hybrid working:

• £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
• £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
• £500 annual development allowance: to spend on your chosen development area, whether that's in your current role, or future roles.
• 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
• Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You'll also have the option to buy additional leave, allowing for a better work-life balance.
• Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.