Specialist, demand generation

Job Description

Power Factors is a software and solutions provider leading the next generation of clean energy with Unity, one of the most extensive and widely deployed renewable energy management suites (REMS) in the market. With over 300 GW of wind, solar, and energy storage assets managed worldwide across more than 600 customers and 18,000 sites, Power Factors manages 25% of the world's renewable energy data.*

Power Factors' Unity REMS supports the entire energy value chain, from monitoring and controls to market analytics. The company's suite of open, data-driven applications empowers renewable energy stakeholders to collaborate, automate critical workflows, and make more informed decisions to maximize asset returns. Energy stakeholders receive end-to-end support, including solutions for SCADA & PPC, centralized monitoring, performance management, commercial asset management, and field service management.

With deep domain expertise, AI-powered insights are delivered at scale so businesses can optimize assets, unlock growth, and make smarter decisions as the world rapidly transitions to clean energy. Power Factors fights climate change with code.

• Outside China and India

About the Role

We're looking for a Demand Generation Specialist to join our growing marketing team. This role is perfect for someone eager to dive into the world of B2B marketing and learn how to build programs that drive real business impact. You'll support the execution of demand generation campaigns, account-based marketing (ABM) initiatives, inbound lead programs, and events-helping us connect with the right audiences, at the right time, with the right message. If you're detail-oriented, curious, and motivated to make a difference, this is a great opportunity to grow your marketing career.

Key Responsibilities

• Support the planning and execution of multi-channel demand generation campaigns (email, paid media, webinars, and more).
• Partner with the sales and marketing teams to execute ABM tactics that engage and nurture priority accounts through updated contact lists & account information.
• Manage and track inbound leads-ensuring they're routed, followed up on, and nurtured effectively.
• Assist with event marketing efforts including webinars, industry conferences, and tradeshows. Support the administrative planning and execution of all event types.
• Manage and update lead lists via spreadsheets and Salesforce. Ensure strong data hygiene with target accounts, contacts and leads.
• Research & update key contacts at target accounts.
• Collaborate cross-functionally to ensure programs are aligned with business goals and sales priorities.
• Stay current on marketing best practices, tools, and trends to continuously bring fresh ideas to the team.

Preferred Qualifications

• 1-2 years of experience in marketing or sales
• Familiarity with marketing platforms such as HubSpot and Salesforce-or a strong desire to learn them.
• Understanding of basic marketing principles, including lead generation, funnel stages, and campaign execution.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• A team player with a proactive mindset and eagerness to learn.
• Analytical and curious-you like digging into data to see what's working and what can be improved.

Life @ Power Factors

We are an agile software development company - big enough to make an impact, but small enough to move quickly and execute in a growing industry, taking advantage of rapidly evolving technologies. We are a collective of bold and ingenious talents driven by results. Our team is made up of hard-working, fun-loving people who are passionate about making the world a better place. We seek fierce and humble people to help us achieve our ambitious plan.

Why Join Us

By joining the Power Factors team, you'll be part of a dynamic group of innovative and driven individuals dedicated to making a positive impact. Every day, your work will directly contribute to advancing clean energy solutions and supporting global sustainability initiatives. Our culture runs deep and shows up in how we work together - committed, conscientious and collaborative. With many opportunities for professional growth, Power Factors is here to support your development as we lead the charge in transforming the energy industry.

We Are an Equal Opportunity Employer

Power Factors is an Equal Opportunity Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.