Events Specialist

Job Description

Vaisala Industrial Measurements is searching for an experienced, highly motivated Events Specialist to execute our tradeshows and sales events in North America. You will partner closely with our marketing and sales teams to ensure successful in-person events that align with our growth strategy. In this role, you will enhance our brand visibility and foster customer relationships, while supporting our strategic marketing programs. This is a hybrid position in our Burlington, MA office with some travel expectations.

This is a great opportunity for someone who enjoys event planning, thrives in a collaborative environment, and wants to grow their marketing career in a global, innovative company.

Why Join Us?

• Team Collaboration: Be part of a supportive and skilled marketing team with opportunities to learn and grow alongside experienced professionals.
• Hands-on Experience: Gain exposure to a wide variety of event types and contribute to brand visibility and customer engagement efforts.
• Professional Development: Attend events, training, and meetings that support your career development.

What's your Role?

• Manage execution of end-to-end event processes, pre and post event activities, vendor management and procurement
• Responsible for event budget management; forecasting, accruals, deferrals, invoice processing, tracking and expense reporting
• Typical tradeshow and event activity:

Pre-show:

• Book booth space and rentals, order promotional items, printed materials and other event-related services
• Communicate instructions and guidance for sales and speakers about staffing, event preparations, lead capture process, registration and hotel reservations
• Collaborate with marketing and sales to create booth assets that convey messaging and positioning for VIM solutions
• Manage production of booth assets (displays, banners, signage, etc.) with 3rd party vendors
• Prepare and ship event materials and instruments
• Ideate event promotion to drive targeted traffic to the booth

Onsite:

• Booth setup, traffic building activities, lead acquisition and managing speaking engagements
• Booth breakdown, returning rentals and coordinating return shipments
• Remote support when not onsite

Post-show:

• Post-show meeting to gather feedback and report on KPIs and ROI, communicate results to key stakeholders
• Provide input on tradeshow observations; competitors, publications, new trends
• Document all relevant activity on internal portal
• Create and manage event asset library and inventory storage for event materials
• Research and evaluate new event opportunities and speaking engagements
• Ability to travel up to 20-30% annually

What will you bring?

• Bachelor's degree in Marketing, Communications or a related field, or equivalent combination of education and experience
• 1-3 years of event management experience executing events
• Proven ability to influence key stakeholders, manage vendor relationships, negotiate contracts and adhere to budgets
• Highly organized with keen attention to detail, time management and capability to manage multiple tasks simultaneously
• Strong work ethic, intellectual curiosity and commitment to continuous improvement
• Comfortable building relationships and working both independently and as part of a cross-functional team
• Excellent written and verbal communication skills
• Familiarity with digital marketing tools and platforms such as Salesforce, Marketo or similar, Adobe/Canva and experienced social media user and advocate is a plus
• Capable of physically moving event assets up to approximately 30 lbs.

ANTICIPATED SALARY RANGE: $80,000 - $90,000 base salary with an annual performance bonus plan (on top of base compensation). Salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Additionally, we offer our employees a competitive benefits package which is outlined below. Please send your application including CV soon. We will close the application process when we have a suitable number of qualified candidates. The recruitment process consists of 2 or 3 meetings, including a discussion with the team members.

What we offer

Our benefits package includes: health, dental, and vision insurance, flexible spending accounts, company paid life, long and short term disability, 401(K) plan with company match, a variety of voluntary benefits programs, fitness reimbursement, Employee Assistance Programs, and tuition reimbursement. We also offer holiday pay and a generous paid time off plan.

To be considered for this position you must currently be eligible to work in the U.S. Vaisala participates in the E-Verify employment verification system. Candidates are subject to a complete background check prior to an offer being extended. As a federal contractor, Vaisala reserves the right to enforce government mandated vaccination requirements for its employees.

EOE Veteran/Disability

Vaisala is proud to be an Equal Opportunity Employer and is committed to providing equal employment opportunity for all persons in all facets of employment. All qualified applications will receive consideration for employment without regard to any legally protected status.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. As a government contractor, Vaisala complies with Section 503 of the Rehabilitation Act of 1973 (the Act), which is a law that prohibits federal contractors and subcontractors from discriminating in employment against individuals with disabilities and requires employers take affirmative action to recruit, hire, promote, and retain these individuals.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please contact Human Resources by phone at 303-499-1701 or by email at [email protected]. Please note that you can easily submit application by attaching your LinkedIn profile in the recruitment tool (LinkedIn Apply functionality).