Executive to Assistant Manager - Marketing & Branding (Biofertilizers)
TERI - The Energy and Resources Institute
Company Overview
TERI - The Energy and Resources Institute
Delhi, India
1974
Approximately 1,000 employees (source: linkedin.com). No public revenue figures available as it is a private not-for-profit.
What They Do
TERI is a not-for-profit research institute that focuses on policy research, advisory services, and capacity building in the fields of energy, environment, and sustainability. Unlike commercial renewable energy companies, TERI does not deploy projects like solar farms or wind turbines; instead, it operates as a think tank that emphasizes research, analysis, and consulting. This distinction is crucial for job seekers, as roles at TERI are centered around intellectual contributions rather than engineering or operational tasks in energy deployment (source: teriin.org, wikipedia.org).
TERI's core focus areas include renewable energy, energy efficiency, climate change mitigation, and sustainable agriculture, among others. The institute develops policies, tools, and innovations through rigorous research rather than manufacturing or selling hardware. Its products and services encompass evidence-based policy research, project implementation, and capacity building, which are vital for various stakeholders including governments, businesses, and civil society (source: teriin.org, cbinsights.com).
Target markets for TERI's services include national and sub-national governments, multilateral institutions, and sectors such as urban development and sustainable agriculture. The institute emphasizes collaboration with various stakeholders to influence global climate policy and promote sustainable practices (source: teriin.org, slocat.net). As India's leading independent think tank, TERI leverages its multidisciplinary teams and global presence to bridge research with actionable interventions, fostering a culture of innovation and sustainability (source: teriin.org, devex.com).
Projects & Track Record
TERI has a rich history of notable projects, including the development and administration of GRIHA, India's national green building rating system, which has guided sustainable construction practices across the country. Additionally, the establishment of the world's largest Mycorrhiza production facility in Gurugram in 2016-17 showcases TERI's commitment to advancing biotechnology applications. The institute also founded TERI University in 1998, which has since gained recognition for its PhD and Master's programs in sustainability (source: teriin.org, wikipedia.org, testbook.com).
Recent Developments
In recent news, on January 25, 2025, TERI signed a Memorandum of Understanding (MoU) with India's Bureau of Energy Efficiency (BEE) to establish the Centre of Excellence for Energy Transition at its Institute of Energy Transition in Hyderabad. This initiative aims to enhance research in green buildings, transport, and power efficiency, with financial support from BEE and infrastructure provided by TERI (source: cbinsights.com). Furthermore, the 21st World Sustainable Development Summit was announced for February 16-18, 2022, highlighting TERI's ongoing commitment to sustainability and global dialogue (source: testbook.com).
Working There
Working at TERI offers a diverse range of roles, including research professionals in energy and environment, policy analysts, and specialists in social sciences and biotechnology. The institute's departments cover various fields such as industrial energy efficiency, sustainable habitat, and climate change, providing ample opportunities for multidisciplinary collaboration. Hiring occurs across multiple locations, including New Delhi, Gurugram, and Hyderabad, indicating a robust recruitment strategy for experts in various domains (source: teriin.org, devex.com).
Last updated on Feb 23, 2026 | Report an issue
Job Description
- Assist in developing compelling value propositions for Mycorrhiza biofertilizer and other bioproduct ranges. Translate technical terms into clear, benefit-driven messaging for farmers and B2B partners.
- Design and execute integrated marketing campaigns across rural, digital, and traditional channels to increase brand awareness and product adoption.
- Conduct ongoing market research to monitor competitor branding, pricing strategies, and product launches. Identify emerging trends, product pipelines for organic farming and sustainable agriculture.
- Coordinate with design and technical teams to produce high-impact marketing materials, including product brochures, packaging designs, social media content, and technical training modules.
- Work closely with R&D and Product design teams to coordinate successful go-to-market strategies for new biofertilizer variants.
- Manage and grow TERI's digital footprint, targeting progressive farmers, agronomists, and agricultural institutions. Gather qualitative feedback from the field (client channels and farmers) to understand brand perception and areas for strategic improvement.
Experience
1 - 3 Years
Qualification
- MBA or PGDM in Agri-Business Management- Marketing- or a related field. A foundational degree (B.Sc.) in Agriculture- Biotechnology- or Microbiology is highly preferred to understand the product science.
Skills
- A basic understanding of soil microbiology and the agronomic benefits of biofertilizers.
- Strong creative eye for packaging and visual branding.
- Analytical mindset with the ability to interpret market data and consumer behavior.
- Proficiency in digital marketing tools and MS Office Suite.
- Excellent verbal and written communication skills.
- Willingness to travel within the assigned territory.
- Ability to multi-task- think strategically and display a strong solution-oriented approach.
- Should be able to work independently and with the existing technical team to make sure projects are translated towards the market.
Location
TERI-Gram
Salary
As per TERI norms
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Job expired?Please let TERI - The Energy and Resources Institute know you found this job on Rejobs. This will help us grow and get more people to work on renewable energy!
Apply now
Job expired?Please let TERI - The Energy and Resources Institute know you found this job on Rejobs. This will help us grow and get more people to work on renewable energy!
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About the role
June 3, 2026
Full time
Non-profit
TERI - The Energy and Resources Institute
- Delhi, India
1 - 3 Years
UTC+05:30
