Marketing Analyst

Job Description

Brightcore Energy provides end-to-end energy efficiency and clean energy measures to commercial, industrial, and institutional clients. We have the intellectual and financial capital to develop, implement, fund, operate, and maintain clean energy solutions. Our diverse solutions range from lighting, controls, geothermal heating and cooling, and other energy efficiency measures to renewable energy solutions such as solar and battery storage. We are about Building Energy Performance.

Summary/Primary Role

This role will be responsible for increasing brand awareness and driving customer demand through multiple channels. This individual will report to the Vice President of Marketing and will work primarily in a strategic and collaborative manner to deliver various objectives to increase Brightcore Energy's market reach. The ideal candidate will identify opportunities to create brand awareness through traditional and emerging marketing channels.

Principal Duties & Responsibilities

(Management may amend or assign duties and responsibilities to this job at any time)

• Responsible for the day-to-day support and execution of marketing communication efforts, including the development of sales literature, writing and editing content; project managing deliverables and activities; working cross-functionally with internal stakeholders and outside agencies; coordinating activities; and tracking progress.
• Responsible for the content calendar for the company's social media presence including but not limited to: LinkedIn, Instagram, etc. This includes relevant content curation, copywriting, image or visual selection/editing, and scheduling.
• Ownership of the company's participation in industry events, including the planning and execution of tradeshows, conferences, speaking engagements, etc.
• Creative development of sales support literature utilizing design platforms (Canva, Adobe CS)
• Design and activation of email marketing campaigns and landing pages utilizing company CRM (HubSpot).
• Development of company presentation material and pitch decks as needed.
• Oversight of internal marketing resource database, including but not limited to making certain content is current, synchronized across all mediums, intuitively organized, and readily accessible to internal business development team.
• Competency with the latest trends and tools, including AI (CoPilot & Claude).
• All other duties and projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required.
• 0-3 years of experience in marketing, marketing analytics, or a related field.
• Proficiency in Microsoft Office Suite, with advanced Excel and PowerPoint skills.
• Experience with HubSpot CRM or similar CRM platform preferred.
• Experience with Canva and Adobe Creative Suite preferred.
• Competency using AI tools to support marketing, research, and content development.
• Experience managing and analyzing multiple social media platforms.
• Strong analytical, organizational, and communication skills with attention to detail.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Supervisory Responsibility

This position does not have supervisory responsibility.

Expected Hours of Work & Compensation

An employee is expected to work a minimum of forty (40) hours per week. Non-exempt employees are eligible for overtime pay in accordance with applicable wage and hour laws, while exempt employees may be required to work additional hours as necessary to fulfill their job responsibilities. Overtime requirements will be determined based on the operational needs of the organization. The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining an employee's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, credentials, and internal equity). Brightcore also offers a comprehensive set of benefits to complement the base salary. The base annual salary range for this position is $66,500-$80,000 and is eligible for an annual performance-based bonus.

Travel Requirements

• Office presence required at least three (3) days per week, unless otherwise agreed upon with final approval by direct supervisor.
• No additional travel required.

Work Environment

• Office setting.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• This is not a safety sensitive position.

Drug & Alcohol-Free Workplace

Brightcore Energy is committed to a safe workplace free of drugs and alcohol. All Brightcore Energy positions require a pre-employment background check that includes prior employment verifications, a criminal history check, and a pre-employment drug screen.

In accordance with DOT regulations (49 CFR § 40.25), Brightcore Energy is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Brightcore Energy to obtain these records, the individual will not be permitted to perform safety-sensitive functions.

Office/Remote/Field Work

We offer a variety of structured work arrangements, including remote, hybrid, and field-based assignments, aligned with organizational needs and role-specific requirements. Work arrangements are role-dependent, with guidelines established based on position requirements and business needs. This policy is subject to change at Brightcore's discretion.

Brightcore Health Benefits Overview

Brightcore offers a full slate of medical, dental, and vision benefits including options to enroll in a Flexible Spending Account (FSA) and a Health Savings Account (HSA).

401k Plan

Brightcore currently offers both traditional and Roth 401k plans with a dollar-for-dollar match of up to 3% of contributions and $0.50 on the next 2% for a total potential match of 4% annually.

Other Benefits & Perks

• PTO
• Financial Wellness Benefits
• Benefit Concierge Program through Health Advocate
• EAP - Employee Assistance Program
• Disability, Life, & AD&D Benefits
• Access to Marketplace for Discounted Goods & Services

Brightcore Energy is committed to bringing together individuals from different backgrounds and perspectives.

Brightcore Energy is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, sexual or reproductive health decisions, caregiver status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Brightcore Energy is committed to providing equal employment opportunities to all aspects of employment, including job assignment and compensation.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

This job description provides a general overview of the expectations and basic duties of the job and is not a comprehensive list of all duties and responsibilities. Brightcore Energy will assign additional duties and tasks that it deems necessary to meet the requirements of the position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.