Demand Generation & Pipeline Specialist

Job Description

Design the end‑to‑end demand framework: ICP targeting, channel mix, funnel stages, qualification rules, and sales handoff mechanics. Align campaigns to revenue targets, product priorities, and sales capacity; forecast pipeline contribution and set channel goals.

Hands‑on Campaign Execution (non‑negotiable)

• Build and launch Google/Bing paid search campaigns targeting high‑intent keywords; stand up retargeting flows.
• Build and launch LinkedIn Ads (sponsored content, lead gen forms, ABM plays) and manage audience expansion/suppression logic.
• Write and deploy email nurture sequences (awareness → consideration → intent) with progressive profiling and intent signals.
• Architect and deliver webinar funnels (registration, reminders, live engagement, post‑event follow‑up, on‑demand repurposing).
• Implement event follow‑up automation for sponsored/hosted events: scanned leads → scoring → routed to sales with SLAs.
• Configure lead scoring (behavioral + firmographic + buying‑committee signals) that truly reflects intent; routinely recalibrate.
• Build ActiveCampaign automations (journeys, scoring, routing, alerts) and push campaigns live independently-no waiting on others.
• Funnel Operations & Debugging
• Own lifecycle flows that nurture → qualify → hand off cleanly to sales; instrument and enforce speed‑to‑lead.
• Diagnose conversion gaps (channel, offer, audience, messaging, landing experience) and run focused fix‑and‑ship sprints.

Measurement & ROI

• Model and report pipeline contribution, CAC by channel, payback period, and cohort LTV; maintain weekly dashboards.
• Defend budget with ROI logic; reallocate spend based on efficiency frontiers and diminishing returns.

Systems & Collaboration

• Work directly in Salesforce, ActiveCampaign, ad platforms, webinar tools, and analytics; ensure data hygiene and attribution.
• Run 3-5 campaigns in parallel without chaos; drive cross‑functional alignment with Sales, Product, Partnerships, and Marketing.

Knowledge, Skills, and Abilities

• Channel mastery: deep expertise in paid search, LinkedIn Ads, retargeting, webinar funnels; strong sense for when not to use a channel.
• Operator mindset: can forecast pipeline, explain month‑over‑month movements, and defend budget with transparent ROI math.
• Funnel craft: designs intent‑reflective lead scoring, clean lifecycle flows, and airtight sales handoff with SLAs and routing.
• Analytics fluency: can explain CAC by channel without looking at a spreadsheet; comfortable with GA4 and platform analytics.
• Builder bias: prioritizes shipping over endless testing; defaults to hands‑on execution rather than agency management.
• Systems competence: comfortable working natively in Salesforce, ActiveCampaign, Google Ads, LinkedIn Campaign Manager, and leading webinar platforms.
• Project leadership: plans, sequences, and ships multiple campaigns; excellent communication and cross‑functional collaboration.
• Quality bar: insists on clean data, crisp offers, relevant content, and measurable outcomes.

We value executors who design and build; if you only "manage" agencies and cannot personally ship campaigns, this role is not a fit.

Education and Experience

• 7-10+ years in B2B demand generation for SaaS with complex buying committees and long sales cycles.
• Demonstrated experience building demand engines from scratch, including ABM programs, event‑driven funnels, and partner co‑marketing.
• Hands‑on track record with paid search, LinkedIn Ads, email nurture, webinars, retargeting, and lead scoring.
• Proven ability to model pipeline contribution, CAC/payback, and to align campaigns to revenue targets and sales capacity.

Nice to have, but not required:

• AI marketing automation workflow experience
• Bachelor's degree in marketing, Business, Communications, or equivalent experience.
• Experience in solar and/or energy storage space