Marketing Analytics Manager

Job Description

Svea Solar is a leading force in the energy and solar industry, where innovation and market driven growth define our business. Our Marketing team is not just a support function - it is at the center of our commercial strategy, directly influencing revenue, profitability, and our long term vision.

We are now looking for an experienced Marketing Analytics Manager to become a strategic and senior partner to our CMO and play a key role in shaping the future direction of the company.

About the role

You will work closely with our CMO, Sofia Brandberg, and take full and proactive ownership of delivering datadriven insights and strategic recommendations to the Marketing team, the broader Commercial organisation, the website team and C-level leadership.

Your mission

• Lead the way in simplifying analytics and turning insights into clear, actionable recommendations - enabling stakeholders to focus, move faster, and unlock greater impact.
• Own the end‑to‑end analysis of the full marketing funnel - from market interest and traffic acquisition across paid and organic channels, through on‑site behavior and conversion performance.
• Proactively analyze and advise on lead channels and overall lead mix - mapping lead needs and optimization, campaign performance and opportunities to optimize channel allocation for stronger ROI.
• Act as the go‑to partner for marketing and website stakeholders (CRM, content, website, media) empowering data‑driven decision making by ensuring access to the right insights, enabling goal‑setting, analysis and AB-testing that drives both efficiency and growth.
• Build intuitive, scalable dashboards that democratize insights across the organization - making data accessible, actionable, and a natural part of everyday decision making
• Partner with IT, Tech and Finance to ensure high data quality and maintain a reliable single source of truth across all marketing data assets.

🌍 Life as a Power Shifter - What do we offer you

The opportunity to make an impact - your work directly contributes to fixing the planet and driving the energy transition.

A value-driven workplace - read more about our values here.

The chance to own your results - grow, take responsibility, and power up as both we and the energy industry evolve.

Diversity and inclusivity - different perspectives drive innovation. Here, you can be yourself and contribute with your experiences, identities, and ideas.

Employment benefits - occupational pension, 30 days of vacation, wellness allowance, free parking, and more.

Flexibility / hybrid work - work up to two days a week from home.

Want to see what life at Svea Solar really looks like? Follow us on Instagram: @LifeAtSveaSolar

Are we a match?

We are looking for someone who:

• Brings strong experience in Marketing Analytics, BI, and ROI-driven performance analysis, ideally with a focus on acquisition and activation. A commercial mindset is essential!
• Demonstrates strong end-to-end ownership, from identifying the most impactful analyses to performing the analysis and packaging insights into clear, visual recommendations. The rest of the team will bring your recommendations to life.
• Is passionate about empowering others through clear, visual insights. You are a true advocate for simplicity, dashboards, and data storytelling, always eager to share your expertise and highlight the opportunities you uncover.
• Is comfortable working with large, complex datasets and creating clear, visual presentations for C-level stakeholders.
• Demonstrates strong proficiency in data analysis using Excel.
• Has experience working with Meta, Google Ads, Google Analytics, tracking (including Google Tag Manager), marketing automation, and CRM platforms.
• Holds an academic background in economics, finance, engineering, or a related field.
• Has an excellent command of English.

As a person, you are:

• A self-driven, strategic thinker who thrives in a fast-paced and constantly evolving environment.

Nice to have (but not required):

• Experience with Power BI and Funnel and proficiency in Swedish.

⚡Who are we

As Sweden's - and one of Europe's - leading providers of energy tech and solar, we help our customers optimize their energy use with smart, connected solutions. From solar panels to heat pumps, batteries, EV chargers, and software, we're shaping the future of energy. We call it The Power Shift. And the ones driving it? Power Shifters.

About our recruitment process

• With structured interviews and assessments through Alva Labs, we make sure our recruitment process is fair, inclusive, and unbiased - because diversity is key to innovation!
• Read more about our Recruitment process here.

👉Ready to become a Power Shifter? We review applications on a rolling basis, so don't wait to send yours in!